We're sorry we missed you!

In case you missed the Case Study: Connecting Authentically Isn’t Just A Fairytale! The importance of storytelling in Healthcare Marketing presentation at the ISHMPR Fall Conference, don't worry, we have the slides and a recording available of the presentation here. 

Presenters included Erin Minsart, Legato Vice President of Strategic Services, Jodi Martin, Ely-Bloomenson Community Hospital (EBCH) Marketing & Communications Team Leader, and Patti Banks, EBCH CEO. 

They shared how EBCH

  • Capitalized on the “healthcare heroes” moment amidst a pandemic
  • Increased employee engagement by involving them directly 
  • Boosted recruitment efforts by humanizing their brand
  • Built patient and community confidence 
  • Plans to extend and grow this concept into future chapters

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